Kelvin Rail Services tasked us to create a new look for a brand-new fleet of Ford Connects. The client advised us in early discussions that they felt their existing branding was dull and dated. They had a desire for something new, something that would turn heads, and something that would portray their high level of professionalism. A challenge we were more than happy to accept.
After discussing the budget, the client couldn’t quite decide if they wanted to keep with current partial coverage or go all out and completely cover the vehicles. To help them make their decision, we produced both part and full wrap proposals. Although they had their reservations and were not entirely sure about the full wrap, they grew to see the benefits of full wrap with each design we presented to them. We continually delivered designs beyond their expectations, making their decision even more difficult.
After a vast amount of consideration and working with the client on design options, they couldn’t see past this full wrap design and pushed their chips ‘all in’ so the printer was loaded and away it went!
Timeframes were tight as their current fleet would be handed back to their supplier, giving us just two weeks to knock out the brand-new makeover. We worked closely with McNicoll Vehicle Hire to create a seamless logistical plan. CubeWraps shuttled the vehicles back and forth to Edinburgh; whilst servicing our other clients in-between, delivering fourteen vans wrapped and road ready with 24 hours to spare.
Phew………Team Cube played a blinder!!